I don't make brands look expensive.
I make them feel inevitable.
"I work at the intersection of
strategy and instinct — where
the best brands live."
I'm a brand strategist and marketing executive with over 10 years building luxury brands for the world's most demanding audiences — UHNW clients across Latin America, Europe, and North America.
My work spans the full brand spectrum: from positioning and narrative architecture to creative direction, campaign execution, and team leadership. I bring the same relentless standard to every engagement — no compromise on craft, no tolerance for generic thinking.
I hold an MBA in Strategic Management, trained across Brazil and the USA, and speak five languages fluently enough to navigate culture, not just conversation.
I've been featured in Harper's Bazaar. I've built brands from scratch and rebuilt ones that had lost their way. And I've done it in markets where the margin between extraordinary and forgettable is everything.
My methodology. Four movements, one outcome: a brand that makes people feel something they can't quite explain — and can't ignore.
Available immediately.
Remote, hybrid, or relocation —
wherever the right opportunity is.